Tag Archives for " small business "

March 12, 2015

Using technology to market your business

Using technology to market your business: The internet and advances in digital technology have reinvented the way businesses market themselves. With over one billion people around the world regularly using the web to find products and services, businesses have had to drastically change the way they interact with their customers. With such a vast array […]

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Higher Level Thinking in Marketing? (Part Four)

Higher Level Thinking in Marketing? By Shara Lawrence-Weiss The is the fourth post in a series of marketing posts. You can read the first three posts here: Sales vs Marketing, The Best Marketing People Around and Should I Pay for Marketing? What do think about when you ponder the term “higher level thinking” in regard […]

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January 25, 2013

“But building relationships takes too much time!”

When discussing relationship marketing with clients, we often hear, “But building relationships takes too much time!” These folks typically want (or financially need) to get things going quickly. While I certainly do understand that mentality, for most micro/small business owners, there are few alternatives. If the client can place ads on television during popular shows, […]

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Bun In The Oven Consignment

Below is an interview with Christine Bruckmann, owner of Bun In The Oven Consignment. Tell us about your business and why you began. In 2010, when I was pregnant with my first child, I attended a Maternity consignment sale close to Whyte avenue. I purchased some great items there, but that was the first and […]

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